the Great Lakes state
Discover stunning shorelines, lush forests, charming small towns, iconic Mackinac Island, rich automotive history, Motown and outdoor adventure.
Michigan – a holiday experience filled with natural beauty, rich history, and vibrant culture. Bordered by four of the five Great Lakes - Michigan, Huron, Erie, and Superior - the state boasts thousands of kilometres of freshwater coastline, perfect for scenic drives and outdoor adventures. Whether you’re kayaking along Pictured Rocks, hiking through lush forests, or relaxing on a quiet beach, Michigan’s landscapes are sure to impress.
A must-see destination is Mackinac Island, accessible only by ferry and with no cars allowed. The island’s horse-drawn carriages, historic buildings, iconic Grand Hotel and stunning views of Lake Huron make it a peaceful and unique getaway.
In Detroit, the ‘Motor City’, you’ll find the heart of the auto industry and a city bursting with creative energy. Don’t miss the Motown Museum, where you can visit the original Hitsville U.S.A. studio that launched musical legends like Marvin Gaye and The Supremes.
For true American innovation, head to The Henry Ford in Dearborn. This immersive museum experience includes Greenfield Village, where you can ride in a Model T, explore historic buildings, and discover how groundbreaking ideas shaped the modern world.
From charming small towns to scenic drives, music and automotive history, fresh air, and wide open spaces, Pure Michigan offers something for every traveller - all set against the stunning backdrop of the Great Lakes.